About Us


The Designer

Simona was born into the leather business that was started by her great-great Grandfather Bruno Allegrini at a time when it was the largest Tannery in Italy.

Her knowledge and experience of Italian Leather and all the characteristics that make it so special was not so much learned playing around the tannery as a child but was already in her blood.

Simona had one other early passion that followed her through her life - Panerai watches.

After gaining a First Class Post Graduate Degree in Economics she followed her passion and went straight to work in the Panerai Boutique in Firenze as the first Manager of the new Flagship Panerai Boutique - and went on to manage the original store for 4 years before being asked to open the very first of the new Panerai exclusive Boutiques in Portofino.
Simona loves to create the high quality, beautiful watch straps for both Panerai watches and many other Luxury watch brands like IWC, Cartier, Jaeger LeCoultre - she is always happy to offer advice so please feel free to contact her and she will be happy to recommend one of her designs for any specific watch you have in mind
info@distefanostraps.com.
She will also be there to help design or advise on any custom strap projects you wish to design for your special watch.

Our Vision

     Italian artisan craftsmanship and the very finest quality, Italian leather inspires me to create my strap designs here in Firenze, Italy - I strive to create every new DS Firenze strap to be as stylish as the watch it will adorn. Wherever I send my straps around the world, I sense that I send to them a small part of Firenze - that is my daily inspiration" - Simona Di Stefano - Designer