Today Simona Di Stefano is able to utilise her own personal experience of working for the Panerai Watch Company, calling upon the vast wealth of experience and leather know how that only four generations of experts can collectively bring. Recognised as one of the very best strap makers the company motto remains "quality not quantity" Still hand made by artisans in Florence Italy whose skills were taught and passed down from their own forefathers . . . the old fashioned way. Father Mario Di Stefano now retired is no longer involved in the leather business however he remains a fountain of knowledge in all things leather. In the latter part of 2008 Simona's English born partner Steve joined the company bringing with him other skills and qualifications from a military background and former director of marketing at Harrods of Knightsbridge London, coincidentally long time Panerai watch collector and enthusiast also. Steve's influence on the actual strap collection has increased and is now the main driving force behind the actual product, it's constant developement, and the marketing thereof. Is a labour of love, but a full time busy labour of love for both!