ShowroomThe DS Firenze showroom is a mere 5 minutes in a Taxi from the Panerai Boutique and  Simona and Chris invite you to come and visit, enjoy a coffee or a glass of wine and try on some of our unique, artisan crafted straps with no obligation to buy - just come and have some fun trying various straps on your new watch or your old favourite. Showroom

We are all Panerai fans at heart and enjoy talking watches and seeing our straps on different models so come and have some fun.

Our showroom in Florence is by appointment only - Unfortunately we cannot be in Florence every day but if you contact us a week before we will be sure to be there on the day you wish to visit - for an appointment please email me at to make the appointment and we will be happy to welcome you.

If you prefer to walk to the showroom then we are just off the Viale Michelangelo so the perfect stop off point on the way up to the Piazzale Michelangelo to take in the majestic view of the Medieval City of Firenze. It is a 20 minute stroll at the very most - just walk over the Ponte Vecchio and then along the riverbank and 5 minutes up the Viale Michelangelo and there you will find the DS Firenze showroom.

We will make you feel very welcome and ask only that you try to give advance notice of your visit so that we can be sure to make your visit the best it can be. 

There is never any obligation to buy, so do not hesitate to come even if only for a coffee and a chat.


Our Showroom

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